Can shopping save the world? In Season Two, The Story of Change, Annie Leonard and her friends at Free Range Studios, urge viewers to put down their credit cards and start exercising their citizen muscles to build a more sustainable, just and fulfilling world.
“If we really want to create a more sustainable and future,” says Leonard, “we have to move beyond voting with our dollars and come together as citizens to demand rules that work. It’s time to put down the credit cards and pick a up picket sign.”
The 6-minute film includes an inspiring exploration of what effective changemaking has looked like through history — from Gandhi to the Civil Rights Movement to the victories of the early environmental movement. It spotlights the elements found whenever and wherever people unite to make change; a Big Idea, a commitment to working together and the ability to turn the idea and commitment into action.
In 2007 this group set out to share what Leonard had learned about the way we make, use and throw away Stuff, and they thought 50,000 views would be a good result for her ‘20-minute cartoon about trash.’ Today, with over 15 million views and counting, The Story of Stuff is one of the most watched environmental-themed online movies of all time.
An annotated script of Story of Change is available.